Sirka,Canada
Crafting a Distinctive Visual Identity through Graphic and Package Design
Background:
In the heart of Canada, Sirka takeout's ethos is inspired by rich conventional Indian cuisine.
Sirka ensued from the fond memory of enjoying Sirka Wala Payaaz, is the brainchild of chef kanwardeep and chef Baldeep. It is a modern, bold, inventive, inquisitive royal Indian restaurant holding up to its name by serving people with an experience of unapologetically- authentic Indian food.
With Sirka delve into a gastronomical journey with the finest flavor-packed regional dishes of a dynamic India on the soils of Canada.
We are re-living and idolizing the memories of the gracious Indian cuisine that we miss here in Canada! Come join us for an incredible feast with Sirka.
Challenges:
Azha Perfumes faced several challenges in the digital landscape:
Brand Distinction:
Sirka aimed to stand out in a competitive market, requiring a design that communicated their quality and authenticity clearly.
Effective Packaging:
The challenge was to create packaging designs that not only appealed visually but also conveyed the brand story and product benefits effectively.Solutions:
Creative Graphic Design:
- Brand Exploration: Conducted in-depth research into Sirka history, values, and unique selling points to understand their essence fully. .
- Visual Identity: Designed a sophisticated and memorable logo that embodied Sirka elegance, complemented by a cohesive color palette and typography selection.
- Marketing Collaterals: Developed marketing materials like brochures and business cards, ensuring consistency across all brand touchpoints.
Innovative Package Design:
- Product Conceptualization: Designed packaging concepts that emphasized the premium quality and natural origins of Sirka products, integrating visually appealing imagery and text elements. .
- Label Design: Crafted elegant labels with clear product information, highlighting key attributes and usage instructions for consumer convenience.
- Material Selection: Advised on suitable packaging materials, considering both aesthetics and eco friendliness to align with modern consumer preferences.
Result:
Distinctive Brand Identity:
The new logo and brand elements created a distinct identity for Sirka, enabling consumers to recognize and connect with the brand easily.
Enhanced Shelf Presence:
The innovative package designs elevated Sirka products, making them visually appealing on store shelves and enticing potential buyers.
Positive Consumer Response:
Consumers responded positively to the revamped packaging, appreciating the design’s clarity, elegance, and the information provided, resulting in increased product trust and sales.
Project Name
Sirka Gourmet Takeout
Release Date
April 4, 2019
Project Type
Graphic Design
