16 Easy Ways to Get More SEO Clients

Posted on: March 10, 2025

Getting new clients for your SEO business can be tough, but with the right approach, you can attract and convert more leads. Whether you're new to SEO or looking to grow your agency, these 12 simple strategies will help you win more clients.

1. Pick a Niche and Specialize

SEO covers many areas—local SEO, e-commerce SEO, technical SEO, and more. Instead of trying to do everything, focus on a specific niche. This helps you stand out and makes it easier for clients to trust your expertise. When you specialize, you become the go-to expert for businesses in that field. For example, if you focus on SEO for dentists, you can tailor your services to their unique needs, making it easier to sell your expertise.

2. Show Proof of Your Work

People want results before they invest. Share case studies showing how you’ve improved rankings and traffic for previous clients. Display testimonials on your website and social media to build credibility. Consider using before-and-after screenshots of ranking improvements, organic traffic growth, or revenue increases. The more proof you provide, the more trust you build.

3. Offer Free SEO Audits

A free SEO audit is a great way to get potential clients interested. Analyze their website, point out issues, and give a few quick suggestions. This builds trust and increases the chance of them hiring you. You can automate this process by using tools like SEMrush, Ahrefs, or Google Search Console to generate quick reports. Once you provide value upfront, businesses are more likely to hire you for ongoing services.

4. Use Social Media to Connect

Platforms like LinkedIn, Facebook, and Twitter are great for engaging with potential clients. Share SEO tips, answer questions, and post success stories to show your expertise. Join Facebook groups and LinkedIn communities where business owners ask SEO-related questions. By consistently providing helpful answers, you establish yourself as an authority, which can lead to more inquiries about your services.

5. Meet Business Owners in Person

Attend business networking events, webinars, and industry meetups. Talking to business owners in person helps you build relationships, which can lead to referrals and new clients. Consider giving short presentations or hosting workshops on SEO at local business events. When people see your expertise in action, they’ll be more likely to trust you and refer others to your services.

6. Make Sure Your Own Website Ranks Well

Your website should showcase your SEO skills. Ensure it ranks for important keywords, loads fast, and provides a great user experience. If your site isn’t optimized, clients might not trust your abilities. Publish regular blog posts, optimize your meta tags, and use internal linking to improve your rankings. Your website should also have a strong call-to-action (CTA) to encourage potential clients to contact you.

7. Create Helpful SEO Content

Write blog posts, guides, and case studies about SEO. When people search for SEO-related questions, they’ll find your content, making them more likely to hire you. Consider creating pillar pages and topic clusters to structure your content strategy. For example, you could write an in-depth guide on "How to Rank on Google" and then create smaller articles covering related topics like keyword research, link building, and technical SEO.

8. Run Paid Ads for More Leads

Use Google Ads, Facebook Ads, and LinkedIn Ads to attract potential clients. Target keywords like “SEO consultant near me” or “best SEO services” to bring in high-quality leads. Retargeting ads are also effective—if someone visits your website but doesn’t contact you, a retargeting ad can remind them about your services and increase conversions.

9. Partner with Web Designers and Developers

Many businesses need SEO when they build a new website. Team up with web design agencies so they can refer their clients to you. Offer a commission or incentive for each referral. You can also collaborate on website projects where you handle SEO while they focus on design and development. This creates a win-win situation for both businesses.

10. Create a Referral Program

Encourage happy clients to refer others by offering discounts or incentives. Word-of-mouth referrals are powerful and bring in high-quality leads. Consider offering a discount on future SEO services or a cash reward for every successful referral. Referrals work because people trust recommendations from friends and colleagues more than ads or cold outreach.

11. Offer Different Pricing Plans

Not every business has the same budget. Provide different service packages (basic, standard, premium) so clients can choose one that fits their needs and budget. For example:

Basic Plan: Keyword research and on-page optimization

Standard Plan: SEO audit, keyword research, on-page SEO, and content creation

Premium Plan: Full SEO management, link building, technical SEO, and ongoing optimization

Having different packages makes your services accessible to a wider range of clients.

12. Follow Up Regularly

Not every lead will sign up immediately. Keep in touch through emails, newsletters, and follow-up messages. When they’re ready for SEO services, they’ll think of you first. Create an email marketing sequence that nurtures leads over time by sending valuable SEO tips, success stories, and offers.

13. Use Cold Outreach Smartly

Email outreach still works if done right. Instead of sending generic messages, research businesses that could benefit from SEO and personalize your emails. Show them specific areas where they can improve and offer a free consultation. A well-crafted cold email should focus on value rather than a hard sell.

14. Build a Strong Personal Brand

People like to work with experts they trust. Build your personal brand by being active on social media, writing guest blog posts, speaking at events, and sharing insights on SEO forums. The more visible you are, the more likely potential clients will find you.

15. Create an Email Newsletter

Email marketing is a great way to stay in touch with potential clients. Send regular newsletters with SEO tips, case studies, and industry updates. When business owners see your emails, they’ll remember you when they need SEO services.

16. Leverage Video Marketing

Videos help build trust faster than text alone. Create YouTube videos explaining SEO concepts, case studies, or tutorials. Many business owners prefer watching a short video over reading a long article. You can also use video testimonials from happy clients to boost credibility.

Winning more SEO clients isn’t just about selling your services—it’s about building trust and showing results. By using these 17 simple strategies, you can attract more leads, grow your SEO business, and become a go-to expert. Start implementing these tips today and watch your client list grow!