Infinity Learn
Meta Ads • Performance Marketing • Lead Generation
Background:
Infinity Learn is an EdTech platform offering online learning programs across school grades and competitive exam categories including JEE and NEET. At a large advertising scale, the objective was not simply to generate more leads, but to maintain lead quality, protect ROI and build a dependable acquisition system as campaign budgets increased.
Digital Molecule managed the performance marketing process through daily campaign analysis, lead-quality tracking, direct sales-team feedback and continuous creative optimisation.
Challenges:
Managing Performance at Scale
Monthly Meta advertising budgets reached approximately ₹60–80 lakh, making disciplined optimisation essential to control inefficiencies.
Lead Quality Beyond CPL
A low cost per lead did not always translate into a valuable sales opportunity, so performance had to be evaluated beyond headline CPL.
Multiple Audiences & Campaign Segments
Campaigns covered JEE/NEET, school-grade audiences and multiple geographic segments, requiring granular audience and campaign management.
Creative Fatigue at High Scale
High-volume campaigns required a continuous flow of fresh creatives so declining ads could be identified and replaced before performance deteriorated.
Solutions:
Daily Campaign Optimisation
Lead Quality Tracking
Sales-Team Feedback Loop
Continuous Creative Testing
Evidence-Led Budget Allocation
Result:
₹60–80L Monthly Ad Spend
Managed large-scale Meta campaigns across multiple education segments and markets.
303 Live Domestic Campaigns
A documented Meta Ads Manager snapshot showed 303 live Infinity Learn campaigns.
2.5× ROI Sustained
Maintained the reported ROI consistently for six consecutive months.
Continuous Creative Scaling
Hundreds of creative variants were tested to keep campaigns fresh and reduce creative fatigue.
