Dotclear
Improving Dotclear’s Website with Better Design, Speed, and User Experience
Background:
Dotclear is India’s first startup focused on making accounting and tax compliance easy through automation. For business owners and entrepreneurs, managing finances, handling invoices, and following tax rules can be stressful. Dotclear offers a smart solution that reduces manual work and helps manage everything in real time. Their services include invoice tracking, vendor management, employee expense handling, tax filing, and financial reporting—all through a simple and secure cloud-based platform. They wanted a modern, fast, and user-friendly website that matched their brand and made it easier for users to understand and explore their services.
Challenges:
Unclear Design Process
The design files were disorganized in Figma, making team collaboration and updates slow.
Inconsistent Brand Style
Visuals across the site and graphics did not follow a consistent brand look.
Mobile Usability Issues
The website was difficult to use on mobile devices and needed a cleaner layout.
Custom Form Requirement
The client needed a custom-built form in WordPress to collect data in a specific way.
Solutions:
We supported Dotclear in the following ways:
- We restructured their Figma files using components, shared libraries, and clear naming to make teamwork and updates faster.
- We created a unified graphic system with consistent colors, fonts, and icons to give the brand a clean, professional look.
- We designed and developed their website in WordPress, making it responsive, fast, and easy to navigate.
- We built a custom form within WordPress that matched the client’s exact data needs and made form submission simple for users.
- We used speed optimization techniques like image compression, lazy loading, browser caching, and CDN to improve performance.
Result:
Faster Design Workflow
Team collaboration improved and design time was reduced by 30%, thanks to the organized Figma setup.
Professional Brand Appearance
Visuals across the website and marketing materials looked more polished, with 25% better brand consistency.
Better User Experience
Visitors found the new website easier to use, leading to a 40% increase in average session time and a 20% drop in bounce rate.
Improved Website Speed
Page load times dropped by 50%, and the site scored above 90 on Google PageSpeed Insights, which helped grow organic traffic by 35%.
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