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Baselinked
Creating a Strong Online Presence from Scratch
Background:
Baselinked.com is a platform built to help professionals in the HR industry connect and grow. The team behind it has years of experience in HR and IT, and they wanted to create a digital space where both sides could come together and work better. Their idea was to offer something modern, helpful, and easy to use.
Challenges:
New Website from Scratch
The client needed a completely new website that was not only visually appealing but also explained their platform’s purpose clearly to attract HR professionals.
Lack of SEO and Search Visibility
There was no SEO setup on the site. This made it hard for search engines like Google to find the site, limiting traffic and awareness.
LinkedIn Campaign Setup
To reach the right audience, Baselinked.com needed a LinkedIn campaign with the right structure, messaging, and targeting to kickstart community building and engagement.
Solutions:
We supported them in the following ways:
- We did SEO keyword research and complete on-page optimization to make the website easier to find on search engines.
- We created and managed a LinkedIn campaign with clear messaging and audience targeting to bring the right visitors to their platform.
- We provided Figma design support and website layout guidance to help build a user-friendly and professional-looking website, which was developed from scratch in WordPress.
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Result:
Successful Website Launch
Baselinked.com website was launched smoothly with a clean design and easy navigation. Users were able to understand the platform and engage without confusion.
Improved Online Visibility
With SEO efforts and on-page optimization, the website started ranking better on search engines, helping more users find their platform.
Targeted Campaign Reach
The LinkedIn campaign successfully reached HR professionals and decision-makers, bringing more attention to the brand and helping them build a strong online presence.
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