Azha Perfume
Creating a Strong Online Presence for Azha, UAE with SEO, Ads, and Website Support
Background:
Azha is a luxury perfume brand based in the UAE, founded by brothers Mr. Talha and Omeir Kalsekar. Their family’s legacy in the fragrance industry goes back to 1979 with Rasasi Perfumes, a well-known name in the GCC. With deep roots and strong experience, Azha was created to offer high-quality perfumes for people of all ages and cultures. They wanted to build a modern online presence to reach more customers and boost sales.
Challenges:
Low Search Visibility
Azha’s website was not appearing in top search results, making it hard for customers to find their products online.
High Market Competition
The online perfume market is very competitive, with many big brands already active in the space.
Technical SEO Issues
Their website had issues that were affecting its search engine ranking and performance.
Ongoing Site Updates
The client needed ongoing help to add new features, pages, and content to their website regularly.
Solutions:
We supported Azha in the following ways:
- We developed and managed their website in WordPress, allowing easy updates and custom features as requested by the client.
- We performed a full website audit and fixed technical SEO issues, including metadata, page speed, image optimization, and mobile responsiveness.
- We created and updated content for product pages and blogs, using SEO best practices and targeted keywords to improve rankings.
- We ran Google Ads campaigns focused on product-based keywords to generate traffic and convert visits into sales.
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Result:
Search Visibility Boost
The website started ranking for key fragrance-related terms, and more customers found them through search engines.
Sales Through Ads
Our Google Ads strategy brought in qualified traffic and helped generate real product sales from online visitors.
Easy Site Management
The WordPress site was easy to update, and we supported the client with regular content and feature changes as needed.
Stronger Brand Identity
With better content, SEO, and ads, Azha built a stronger online identity and reached more perfume lovers across Dubai and beyond.
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