Performance Marketer (Meta Ads Expert)

Key Responsibilities:

• Plan, execute, and manage paid campaigns on Meta platforms (Facebook & Instagram)
• Generate high-quality leads for EdTech clients while maintaining cost efficiency
• Develop campaign strategies aligned with client goals (lead generation, conversions, app installs, etc.)
• Perform audience research, targeting, and segmentation for better campaign performance
• Create and test ad creatives, copies, and formats (A/B testing)
• Monitor campaign performance and optimize for CTR, CPL, ROAS, and conversions
• Analyze data using Meta Ads Manager and provide actionable insights
• Manage budgets effectively and ensure maximum ROI
• Collaborate with the creative and content team for high-converting ad creatives
• Stay updated with Meta algorithm changes, trends, and best practices

Required Skills & Qualifications:

• Minimum 1 year of full-time experience running Meta Ads campaigns
• Proven experience in EdTech marketing campaigns (lead generation is a must)
• Strong understanding of funnel strategy and user journey
• Hands-on experience with Meta Ads Manager and Pixel tracking
• Knowledge of audience targeting, retargeting, and lookalike audiences
• Analytical mindset with the ability to interpret data and optimize campaigns
• Basic understanding of landing pages and conversion optimization
• Good communication and reporting skills

Preferred Skills:

• Experience in scaling campaigns with high budgets
• Familiarity with CRM tools and lead management
• Basic knowledge of Google Ads is a plus

What We’re Looking For:

• Performance-driven mindset
• Detail-oriented and data-focused approach
• Ability to work in a fast-paced agency environment
• Proactive in testing and learning new strategies

Why Join Digital Molecule?

• Opportunity to work with fast-growing EdTech brands
• Performance-driven work culture
• Learning and growth opportunities in digital marketing