Social Media Strategist (Female)

About the Role:

We are looking for a creative and result-driven Female Social Media Strategist who can plan, create, and execute high-performing Instagram Reels for service-based brands. The ideal candidate understands trends, storytelling, and conversions-turning services into engaging short-form video content.

Key Responsibilities:

- Develop social media strategies aligned with client goals (lead generation, brand awareness, engagement)

- Create Instagram Reels for service promotion (script, hook, caption ideas, CTA)

- Research trends, audios, hashtags, and competitors to optimize reach

- Convert services into engaging reel concepts (before/after, problem-solution, educational, testimonial, BTS)

- Collaborate with designers, editors, and performance marketers

- Write compelling captions and reel descriptions optimized for Instagram

- Plan and manage content calendars

- Track performance metrics and optimize content accordingly

- Stay updated with Instagram algorithm changes and reel best practices

Requirements:

- Proven experience as a Social Media Strategist or Social Media Manager

- Strong understanding of Instagram Reels, trends, and audience behavior

- Ability to ideate, script, and direct reels for service-based businesses

- Basic knowledge of video editing tools (InShot, CapCut, VN, Premiere Pro - preferred)

- Excellent communication and storytelling skills

- Analytical mindset with understanding of insights & engagement metrics

- Experience working with digital marketing or service-based brands is a plus

Skills Required:

- Instagram Reels Strategy

- Content Ideation & Scripting

- Trend Analysis

- Hashtag & Caption Strategy

- Basic Video Editing Understanding

- Creative Thinking

- Time Management

What We Offer:

- Opportunity to work with multiple brands & industries

- Creative freedom and growth-oriented environment

- Learning exposure to performance marketing & branding

- Competitive salary based on experience

Job Type: Full-time

Work Location: In person