Performance Marketer (2-3 Years Exp.)

Key Responsibilities

• Plan, launch & optimize Meta + Google Ads campaigns for Real Estate lead generation & D2C conversions

• Conduct audience research, competitor analysis, and funnel planning before campaign launch

• Create ad strategies & proposals with accurate cost estimates, lead/ sales forecasts, CPL/ CPA expectations

• Manage campaigns end-to-end: tracking, retargeting, scaling & daily optimization

• Work closely with creative team for ad creatives, landing pages & CRO

• Analyze performance & share reports with insights + future scale plan

• Use CRM/automation tools like Leadsquared, Zapier, HubSpot, Klaviyo, GoHighLevel, etc.

• Ensure high-quality lead flow for real estate projects (pre-launch & launch)

• Maintain target ROAS for D2C e-commerce brand campaigns.